Brimstone Lark

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  • The “Landing Page → Paid Ads” approach

    Conclusion first: This method is not effective if a) your objective is to select the best idea out of a list AND b) if the list contains ideas with different target audiences. This method is effective for understanding demand of an idea relative to other ideas for the same target audience or relative to the…

  • Capitalist Archetypes

    Introduction This post highlights the financial archetypes which are available to players in the capitalist system and attempts to elucidate the tradeoffs between them. Modeling the benefits of any lifestyle is deeply subjective and individual. As a person who is thinking about what kind of life and financial profile I want to have, my own…

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